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The Brazilian Keratin Infusion Blow Dry service at Principles Hair Design Flitwick guarantees to eliminate frizz and reduce curl even on the most unruly hair for up to 12 weeks. The Brazilian Keratin Infusion Blow Dry will improve the hair’s condition, add amazing shine and reduce blow dry and styling time by up to 50%. It is effective on all hair types including virgin, highlighted, coloured, bleached, permed or relaxed hair.

The beauty of our Hair Smoothing Treatment is that it is Keratin-based.  Keratin is a protein that is found naturally in our hair and nails.  During this treatment, the keratin is locked deep within your hair enveloping it with a special coating that leaves your hair smooth, silky and shiny. The treatment makes hair smoother so it usually looks a little straighter. It halves the time it takes to style your hair and is a superb way to boost the health of your hair.

How Long Does It Take To Get Smooth Hair?


The hair smoothing application process takes between 1-3 hours depending on the length and thickness of your hair. After the keratin solution has been applied, your hair is left for 45 minutes to allow it to absorb into the hair shaft. Your hair is then blow dried and ironed to seal and lock in the moisture which hydrates the hair to create a glossy, smoother finish.

It is important that you leave the hair in its natural state for three days.  That means you cannot use any hair accessories, hair ties, water or shampoo. After the three day period, you can wash your hair using the aftercare products provided.

Now Available at Principles. Keratin Infused Blow Dry

Book a FREE consultation Call 01525 719985 for expert advice and no pressure

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